One of my favorite aspects of design is logo creation and brand development. I liken it to being a farmer. You begin with a seed or a concept. You add water and light, time and energy…and you watch something grow and take shape. You tend to an idea until it sprouts arms and is capable of its intended reach. It’s rewarding to witness your creation flourish.

“They think it’s a diving competition, but actually all of these organizations are in a swimming competition. It’s not what kind of splash you make when you hit the water, it’s how long you keep your head above that water.”

— Michael Bierut, Graphic Designer